Effective Influence for Modern-Day Business
Traditional businesses developed into digital businesses. Essentially, the older types also have the conventional ways of obtaining customers while the latest ones are using the functions of the Web.
Today, a number of individuals harness the internet technology to gather info of products they want to obtain. Not surprisingly, social networks such as Facebook, Instagram, and Twitter are the widely used online search tool. For this reason, a wise business owner therefore should not miss using these platforms as part of his or her marketing strategies.
Influencer Marketing: A Brief Explanation
Now, if you want to ride on the modern trend in business, there is one approach that you can try called influencer (or influence) marketing. It is actually a marketing approach which makes use of the power of influence through individuals in order to spread the existence of your business, disseminate information for prospect clients, and eventually obtain revenues. In fact, according to a certain survey, a large percentage of customers who belong to the millennial age buy products and services that have been reviewed positively, suggested, or recommended by highly influential peers. Fundamentally, that result implies how influence can really be potent as a marketing strategy.
What’s an Influencer?
Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. Nonetheless, it is very important to know that the social media influencers are not merely marketing tools but real people who connect with other individuals through the internet.
Two Sets of Influencers
Fundamentally, there are two groups of influencers i.e., (1) the macro-influencers and (2) the micro-influencers. Influencers with at least 100,000 followers on social media sites (ex. Tv personalities, music artists, models) can be labeled as macro-influencers. The good thing about this type of influencers is that they can cover a large group of audience and a higher level of professionalism which are very important in business.
On the other hand, micro influencers are individuals with 1,000 to 100,000 followers on social media platforms. These groups are still establishing relationships with people (followers) and are trying to get them engaged.
But the advantageous component of micro influencers lies on its affordability and the high possibility of reaching a new audience of different niches. Moreover, several companies may choose this influencer marketing option because of authentic, non-business-like approach.
Which Should it Be – Macro Influencers or Micro Influencers?
The truth is, your decision must be according to the needs of your business. But whether macro or micro, you will be doing a good, modern-day marketing strategy.